DIFFLOCKEDTHE REGISTRY NAMED MODEL · 1971–2015
NAMED MODELSpecial · CommercialSpecial · Food & DrinkGermany

Beer Landy Series III Bar.

The 'Beer Landy': a Land Rover Series III 109 hard top converted into a mobile bar in Jever bottle green, with a stainless winch bumper, spare and wooden slats on the bonnet, a chequer-plate roof rack with spot lamps and a rope-hung wooden serving counter folding down from the side, displayed at the Essen Motor Show in December 2015.

Drive it in the gameSources & evidence
Beer Landy Series III Bar — front three-quarter render
BASE VEHICLESeries III 109″BUILT BYLand Rover (Series III 109 hard top); bar conversion by an unrecorded German builderIN SERVICE1971–2015OPERATED INGermanyPRODUCTION1LAYOUT4 wheels · 109″

The record

The Essen Motor Show each December mixes tuning, classics and promotional builds, and among the exhibits in 2015 was a Series III 109 hard top made over as a beer bar. Painted the dark bottle green of the Jever brewery's branding, with Jever roundels on its doors, it had a stainless-steel bumper carrying a winch, a spare wheel and wooden slats on the bonnet, a chequer-plate roof rack with two spot lamps, black steel wheels on white-lettered all-terrain tyres and, on the right-hand side of the rear body, a wooden serving counter that folds down on ropes to reveal a shelf of bottles inside. Dennis Matthies photographed it on the show stand; the exhibitor and the vehicle's build history are not recorded.

The registry's model is the Series III 109 hard top in Jever green with the stainless bumper and winch, bonnet slats, roof rack and lamps, folding counter and bottle shelf, roundels and a German plate from the photograph.

Specification

MANUFACTURERLand Rover (Series III 109 hard top); bar conversion by an unrecorded German builder
MODIFIER / COACHBUILDERUnrecorded German builder (mobile bar conversion)
MANUFACTUREDSeries III (1971-85), shown as a bar in December 2015
ENGINERover 2.25 L four-cylinder petrol or diesel (Series III of the period; not stated in the source)
PRODUCTION RUN1
COUNTRY OF ORIGINGermany
OPERATED INGermany
STATUSunknown
ROLEMobile beer bar / promotional vehicle
LIVERYJever bottle green with Jever roundels
SEENEssen Motor Show, December 2015
RECORD KINDNamed model
MODEL LINESeries III
WHEELS4
NOMINAL WHEELBASE109″
CATEGORYSpecial · Commercial, Special · Food & Drink

Catalogue fields describe the vehicle's structure and body as this registry records it. They are not certified factory measurements, and no performance figures are published here.

Sources

  1. 1Beer Landy — a Land Rover Series III at the Essen Motor Show (Dennis Matthies, Flickr, December 2015) ↗Flickr · accessed 2026-09-11SOURCE
  2. 2https://www.flickr.com/photos/mechanicman87/23516198816/https://www.flickr.com/photos/mechanicman87/23516198816/ ↗REFERENCE

Registry record updated 2026-09-11T10:41:23.115Z · status: researched